Prescription Cosmetic Treatments A Boon To Big Pharma And Baby Boomers Alike
Lifestyle treatments that improve the effects of aging and damage to the skin have performed better than other dermatologic drugs due to the demands of an aging baby boomer population. These lifestyle products do not treat diseases but rather meet cosmetic needs, and they are a new focus for many pharmaceutical companies facing tough regulations, market conditions and fewer blockbusters. The …

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